PETS: How to Start Dog Training Business

Have you thought about starting a dog training business or company? Domestic animals are very kind creatures and keep the family that adopts them company.

For some time, the market for pet-related services has been thriving, and many products and activities are being developed every day to address the needs of these pets. The dog, considered man’s best friend, is the favorite of the kids and the Brazilian in general.

The domestic animal market is very large when it comes to Brazil, second only to France and the United States in this regard.

According to the National Association of Pet Food Manufacturers, there are about 25 million dogs and 11 million cats distributed among low- and high-income families. It is really a high number and the entrepreneur who wants to enter this field has great chances in the market.

Training makes the dog obedient to certain commands and in education the dog maintains its spontaneous characteristic, behaving in an appropriate way to the coexistence of other animals and people.

dog training

Dog Training

So, we have dog training divided into phases. The training of puppy dogs usually starts from 2 or 3 months of age and deals with simple aspects, such as teaching the dog to do the needs in the right place, not to jump over fences and barriers, etc. After that, the dog can now enter the phase of basic training, which teaches the commands of lying down, sitting down, greeting, standing up and others.

The time of these processes is quite variable due to several factors and, mainly, by the breed of the animal and the availability of the owner in time to teach and take your pet in classes. Here, you will learn a little more about dog training,  see our tips to stay well informed and have a solid foundation to build a venture in this sector.

The trainer is the professional who deals directly with the training of dogs , in the sense of having contact with the dogs and their owners, formulating techniques and applying them in practice doing a service that results in meeting the owner’s expectations.

But to be a trainer is not so simple. The professional must have specific knowledge in dog training and all the support necessary to perform his duties. The techniques and methods applied in dog training must be well defined by the trainer, and it is also necessary to have specific knowledge about each breed of dog and predominant characteristics.

There are dogs that do not learn with one type or another of the method, while others develop well with the same techniques. It’s all about knowledge, observation and practice in dog training. Gradually, the trainer can have more autonomy and choose the form of training that he finds most convenient for each race.

The dog trainer can learn the trade from the simple observation of other professionals in the field, understanding how everything works and copying and adapting the techniques. However, for the trainer to be firm in his actions and convinced of a job well done, it is necessary to take a specific course on dog training or participate in lectures and events on the subject, which happen many times a year throughout Brazil.

Dog Training – Investment

As for courses and training, the entrepreneur must spend around $250.00 In equipment, $110.00 and an additional $ 100.00 with other charges.

The ideal working capital is $500.00 and a vehicle. All this value can be changeable, depending on where the entrepreneur is investing the money. It is very likely that, in the face of shopping surveys, there will be savings of at least 5 to 10% of the values ​​presented.


The service is autonomous, so you don’t need any employees. The idea is that, when there is a significant increase in the training of dogs,  it is necessary to hire more trainers. This will depend on the size of the business, of course, but for the start you don’t need more than one person responsible for this.

Legal Aspects Of Dog Training

In most countries, Dog training doesn’t need any legal regulations but in some other countries, it needs to be regulated as a formal company and this includes consultation at City Hall to evaluate all the paperwork involved with the costs and paperwork.

The entrepreneur must seek to know the fees he must pay, what he must do to keep his business trouble-free, as well as consult the regulation on dog training. You can also contact the FBAA (Brazilian Federation of Animal Handlers), an organization that fights for the correct legalization of the Handlers’ profession, valuing the quality of the professionals who work in the market (for Brazilians)

Any Support Or Information Needs Can Be Obtained From The FBAA

Dog Training Competition

This is a relatively easy activity to do, and therefore there is great competition in certain neighborhoods in the main cities. The entrepreneur must choose a good location to be free from competitors and be able to cover a large area, being, preferably, the only one who does dog training .

The trainer must also invest in advertising, grant discounts and benefits to the consumer and establish partnerships with similar establishments. The main sources of competition are pet stores and kennels, which do a very good job due to experience.


It may be necessary for the entrepreneur to visit these establishments to see how the environment works from the consumer’s point of view and thus think of methods of offering better services to their customers.

Dog Training – Target Audience

The target audience for dog training is people who have dogs as pets and want to educate and train them.

We can already see that the poorer classes do not use the dog training service much and since the entrepreneur must verify that a very humble neighborhood may not be ideal to set up his establishment.

Generally, people from the middle to upper classes look for dog training services more frequently and this is already one of the tips for the composition of the consumer profile, which should be done through research and observations to outline better ways to reach the consumer in advertising mainly.

In addition to dog owners, pet shops can also hire a dog training service , veterinary clinics, kennels, animal hotels and farms. Each space in this one has an intimate relationship with owners of other animals and it would be very good to have partnerships between these companies.

Petshops, hotels for dogs and other businesses in the area usually hire animal handlers and walkers.

Publicity Of Dog Training

To publicize dog training, we can count on partnerships, as already mentioned, with similar companies, in order to offer folders, posters and information in general to invite the public to try the services with their animals.

It is necessary that the disclosure has in its content aspects that value the most positive points of the company, such as ease of payment, good location, service with a wide variety of breeds and others. The Internet can also be used for this without having to hire specific professionals, but if necessary, the marketer or publicist can be called upon for this part of disclosure in dog training .

The Author

Mr. Wisdom

Mr. Wisdom is a tech guru who turned his passion for ICT into a successful entrepreneurial career. He believes in the power of technology to improve our lives and businesses, and enjoys sharing personal anecdotes about how tech gadgets have transformed his routine and fueled his journey. He is constantly immersed in the latest gadgets and is eager to help others navigate the ever-evolving digital landscape.

1 Comment

Add a Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.